Patrick Fagan on nudging and beliefs

Patrick Fagan is a lecturer, author, and public speaker, and consults for brands and political campaigns around the world.

He was the lead behavioural scientist at the now-infamous Cambridge Analytica.

Patrick has a healthy understanding of human minds and how they work, and knows how to optimise communication through nudging and other psychological mechanisms.

Nudge theory is a concept in behavioral economics, political theory, and behavioral sciences that proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals.

He joined me for a conversation about

• nudging and how it works;
• beliefs and indoctrination;
• reality versus illusion;
• keeping society in a state of fluidity; and
• his fear of being eaten by a shark.

After listening to this discussion, you will think you’re inside The Matrix.

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